Privacy & Cookies Policy

"Just made my first claim, everything went like clockwork, excellent!"Mr R Bone - 20/01/2015
"Very pleased with friendly, prompt and professional service. Highly recommended..."Mr K Lett - 20/11/2014
"Pleasantly surprised in the efficiency of dealing with my claim."Mr S Amerat - 08/07/2014
Cookies on Warranty Direct

This site, like many others, uses small files called "cookies" to help customise your experience. Find out more about cookies and how you can control them.

This page contains information on what 'cookies' are, the cookies used by Warranty Direct, how to switch cookies off in your browser, and some useful links for further information.

What are 'cookies'?

'Cookies' are small text files that are stored by the browser (e.g. Internet Explorer, Chrome or Safari) on your computer or mobile phone. Your devices are able to read and write these files, allowing them to store things such as personalisation details or user preferences. Each web domain can only access cookies stored by that specific web domain, meaning that only Warranty Direct servers can access the cookies. Most web pages contain elements from multiple web domains. Therefore when you visit Warranty Direct, your browser may receive cookies from several sources.

How does Warranty Direct use cookies?

A visit to a page on Warranty Direct may generate the following types of cookie:
Site performance cookies, anonymous analytics cookies, affiliate tracking cookies and cookies to help with generating a quotation.

Site performance cookies

We may generate cookies to assist with site performance, for example to choose video streaming speeds which are compatible with your browser.

Anonymous analytics cookies:

Every time a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie. These cookies can tell us whether or not you've visited the site before. Your browser will tell us if you have these cookies, and if you don't, we generate new ones. This allows us to track how many individual unique users we have, and how often they visit the site. These cookies cannot be used to identify individuals; they are used for statistical purposes only. This allows us, for example, to tell which pages are the most visited at any one time.

Targeting or advertising cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Affiliate tracking cookies

Sometimes we need to know whether or not you've come from one of our affiliates, and how long it is since you've visited the site from them. In order to do this, we place a cookie on your machine when you visit Warranty Direct from an affiliate partner. We also use cookies to assist in targeted advertising. We may use cookies set by a third party to more accurately target advertising to you, to show, for example, adverts about warranties to users who have recently visited our website. These cookies are anonymous. We also set anonymous cookies to users on certain third party sites. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit Warranty Direct, and will serve targeted advertising based on this information.

How do I turn cookies off?

It is possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, you may find that some aspects of Warranty Direct will stop working or work less well if you do this. (For example, we cannot provide you with a quote without using cookies, so you would not be able to buy a policy from us).

All modern browsers allow you to change your cookie settings. These settings will typically be found in the 'options' or 'preferences' menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the 'Help' option in your browser for more details.

We do not recommend turning cookies off when visiting Warranty Direct, as this will prevent you from obtaining a quotation and buying a policy from us.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online choices.

Privacy Policy

We respect the privacy of every individual who visits this site. Our policy on the collection and use of personal information is outlined below.

We collect and use personal information for business purposes only, this is collected lawfully and in accordance with the Data Protection Act 1998

This is in order to, administrate or otherwise carry out our obligations in relation to any insurance policy you have bought through this web site, anticipate and resolve problems with your service, create and inform you of products or services that may better meet your needs.

We need to collect and process personal information about you (including your name, address, telephone number and email). We may ask you for this information on our web site to the extent that this is necessary in order to provide you with insurance quotes or otherwise in relation to any contract of insurance that you may want to enter into. We will not disclose any personally identifiable information without your permission unless we are legally obliged to do so (for example, if required to do so by Court order or for the purposes of prevention of fraud or other crime). You will be treated as having given your permission for the processing of personal information relating to you (including the disclosures) referred to in this policy. By submitting these details, you consent to the processing of sensitive personal data about you by us and insurers where this is necessary or appropriate, for example health information or criminal conviction information for underwriting purposes/assessment purposes.

We will contact you by telephone and email after you have had a quote online. We do this to confirm the details that you have given us and to ensure that we have provided you with the best level and cost of cover.

Providing you with the best service

It is very important to us that we provide you with the highest level of service. In order to help us do this, we may use the information you supply us with for market research and tracking of sales data, sending you information about our products and services, those of our group companies or those of any of the insurers whose products are available through this web site, giving the information to our associate offices and companies or to the insurers.

If you do not want us to use the information relating to you for any of the above purposes, please contact us as set out below. If you do choose to ask us to stop using your personal data for these purposes, then neither we nor our associate offices or companies nor any of the insurers whose products are available through this web site will use personally identifiable information relating to you for marketing purposes. If, however, you are or have been a customer of ours then both we and the relevant insurer may continue to process data for the purpose of administrating and otherwise in connection with any insurance policy that you bought through this web site. This requirement will continue for as long as we have such insurance policy in force and for a reasonable period of time afterwards (as, for example, we or the relevant insurer may be legally obliged to retain information about you even after your policy has expired).

Information placed on your computer

We may store some information (commonly known as a "cookie") on your computer when you look at our site. This information facilitates your use of our web site and ensures that you do not need to re-enter your details every time you visit it.

Non personal information

We may automatically collect non-personal information about you such as the type of internet browsers you use or the web site from which you linked to our site. You cannot be identified from this information and it is only used to assist us in providing an effective service on this web site. We may from time to time supply the owners or operators of third party web sites from which it is possible to link to our site with information relating to the number of users linking to our web site from such third party web sites. You cannot be identified from this information. We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, please contact us as set out below.


We have implemented technology and policies to safeguard your privacy from unauthorised access and improper use and will continue to update these measures as new technology becomes available.

Third Parties

We cannot be responsible for the privacy policies and practices of other web sites even if you access them using links from our web site and recommend that you check the policy of each site you visit. In addition, if you linked to our web site from a third party web site, we cannot be responsible for the privacy policies and practices of the owners or operators or the third party web site from which you linked to our web site and recommend that you check the policy of that third party web site and contact the owner or operator of such web site if you have any concerns or questions.

Contacting us

If at any time you would like to contact us, the details are available on our Contact Us page.

Warranty Direct partners include:

Honest John
RT Money
This is Money
Be Wiser
Would you like us to call you back?
Call: 0800 731 7001email:contact@warrantydirect.co.uk